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NASDAQ Outage Similar To DDoS Hacker Attack?

NASDAQ Outage Similar To DDoS Hacker Attack?

Although NASDAQ denies hackers were to blame for Thursday’s shutdown, some security officials believe it could be similar to the type of shutdown that would occur due to a hacker attack.

Although NASDAQ officials say Thursday’s shutdown of the exchange was not the result of a hacker attack, security analysts say it could have been. Byron Acohido of USA Today spoke with Avivah Litan, a banking security analyst with Gartner.

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10 Ways To Beef Up Your Website’s Security

10 Ways To Beef Up Your Website’s Security

Sorry to say, but it’s people who use “password” as their password for everything and those who have two-year old antivirus software that embolden hackers. If everyone was more committed to protecting their own data, then hackers would have a much harder time. As it is, so many people are blissfully unaware of their own vulnerability that, for hackers, it’s a numbers game – try enough websites and eventually they’ll find a vulnerable one to exploit. But that site doesn’t have to be yours!

Here are 10 effective ways to thwart the best efforts of hackers:

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10 ways to increase customer loyalty

10 ways to increase customer loyalty

It’s often said that it cost less to retain existing customers than to cultivate new ones. Repeat business is essential to any growing enterprise. So what can you do to encourage it? Katherine Evans, PR and marketing executive at 08Direct, offers her ten tips for increasing customer loyalty.

report released by Barclays Bank earlier this year, it was stated that just 53 per cent of small and medium-sized businesses are using tactics to keep their existing customer base happy and ensure that they will return to them for future business, writes Katherine (left). An increase of as little as five per cent in customer retention is thought to lead to as much as a 75 per cent increase in the average business’ profitability. Are you underestimating the opportunities that a customer holds for you once they’re already part of your client base?

As a small business in today’s business climate, you have something to prove and if you don’t prove ‘it’ then the likelihood is that customers will simply come in the front door and leave, very quickly, out of the back. Don’t get me wrong, I’m not saying that wanting to attract new customers to your business is a bad thing – it’s great when you get them. But, considering the time, money and effort that goes into expanding your customer base, it is just as beneficial to your business to look after the customers you already have, so they stay loyal to you in the longer term.

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Loyalty programs are the best idea that has ever been conceived. I have seen even the smallest plans go a long way on the principl... Read More
Thursday, 26 September 2013 22:43
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