- Category: seo
- Published: Tuesday, 18 June 2013 14:58
- Hits: 823903
In basic layman terms search engine optimization (SEO) is a process or technique used to optimize a website to achieve the highest ranking possible in search engines like Google, Yahoo! and Bing. However there are lot of techniques involved behind the website that makes it easily recognizable by the search engine. The mere presence of a website online is of no importance now if it cannot be searched. It was in the start of the internet boom that websites appeared in the search engine results as they were created. Now it takes a lot effort and technique in order to be reached on the web.
People create websites not for themselves but to reach out to other people and create an online presence to be recognized. SEO helps in improving this visibility of the website. Since search engines now use specific algorithms to rank websites, the SEO methods and techniques provide the ability to a website to adhere to these algorithms.
Keywords and Links
It is all about keywords and links that make a website SEO friendly. A basic formula to understand is great content plus quality links is equal to search engine success. The SEO techniques target the search criterion that is based on text, images and links. These are targeted based on web preferences. SEO methods deal with all the content and design of a website and create aspects that are easily recognizable by the search engines.
The techniques used in SEO may require editing the entire content of the website in order to make relevant keywords part of the content. Keyword implementation is a very important aspect of SEO. These are words or phrases that people search the website through. It is important for websites to have these keywords implemented in the content in order to rank high. Second important aspect is the structure of the website that should be easily navigated by the search engines. The simpler the code the better ranking the website will have.
Another popular method of SEO is the link generation that requires having various links through sources that point to the website. As the search engines find more links the popularity and ranking of the website will increase automatically.
Categories of SEO
It is also important to understand that there are two categories of SEO, white hat SEO strategies and Black Hat SEO strategies. The white hat strategies use the natural methods to derive results whereas black hat strategies use various quick and illegitimate techniques that might provide a high ranking to a website but can also cause the site to be blacklisted if caught.
Evolution of SEO
The development in SEO techniques and methods are still evolving as newer ways are being developed to achieve high search engine rankings and generating relevant traffic through appropriate marketing. This is also because the search engines change their algorithms frequently and the SEO techniques need to be updated with them to perform better. SEO is the hype and need of today’s website needs and no site can survive the world of internet without them. It is now becoming mandatory for every business or personal websites that are looking to be popular.
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Our company used INTELLIPLANS for everything, from logo design to domain name registration to website development, hosting and marketing. We didn't have much money left after our products launched, but we needed to get good ranking to continue our efforts.
Black Seed Products // CEO
INTELLIPLANS was able to rank us as #1 in Google. We are very happy with our results. Highly recommended.
Wahid Vizcaiano Law // Wahid
We are very happy with the placement we got from INTELLIPLANS. We had tried several companies in the past, but factors such as cost and time, we chose INTELLIPLANS for our SEO services and it was the best decision we made! INTELLIPLANS was a tremendous asset for our SEO and online marketing and we would definitely recommend them.
The Consumers Review // CEO
Two thumbs up! The best SEO Company in Florida I have worked with!
A to Z Fabrics // Owner
As a new customer of INTELLIPLANS SEO services, I say with confident that without their search engine optimization services and support we would have been struggling instead of growing.
Mark // Miami Cycles
I just wanted to start by telling you that we are happy with your team. At first, we were a bit skeptical about this seo thing, but became pleasantly surprised after seeing leads after the first month.
Dr. James D // Chiropractor
I want to give you this testimonial: INTELLIPLANS SEO white hat techniques have increased the number of unique visitors to our site over 500%. We were able to cut back significantly on other advertising, saving us a lot of money. Thank you for helping us grow of our small business.
C. D. R. Photos // Owner
I am probably the happiest business owner. We were scammed by a SEO company who did what we now know was black hat techniques to get us ranking high. After Google's Panda and Penguin updates, our company suffered severely in Google's search results. After consulting with INTELLIPLANS, we signed the contract to get SEO services done by them. Thank God, we are now seeing positive results, ethically and I can sleep well knowing things are being done correctly.
Hellen T. // HT Daycare
Great job INTELLIPLANS! Our search engine rankings have moved up from 30th position on page 3 of Google to 7th on page 1 and we're also on the 2nd position and 3rd position on the 5 keyword we chose with your help.! We are now able to compete with the big boys in a very competitive industry.
Rico's Pizzeria // Owner
I appreciate the unique insights you've brought to our company. You took the time to explain a very difficult marketing campaign, which you convinced of in using your SEO services. The work that you all did is exemplary and the attention to details you all put forth in getting us to the desired goal was simply remarkable. End of the day, we're now getting sales and recognition we could not have dreamt of without you. You've got a client for life!
JD Thomas // President