What is Search Engine Optimization (SEO)?
In basic layman terms, search engine optimization (SEO) is what makes a website appear on the first page of a popular search engine like Google, Yahoo, and Bing. However, there are a lot of techniques involved behind the website that makes it easily recognizable by the search engine. The mere presence of a website online is of no importance now if it cannot be searched. It was at the start of the internet boom that websites appeared in the search engine results as they were created. Now it takes a lot of effort and technique in order to be reached on the web.
People create websites, not for themselves but to reach out to other people and create an online presence to be recognized. SEO helps in improving this visibility of the website. Since search engines now use specific algorithms to rank websites, the SEO methods and techniques provide the ability to a website to adhere to these algorithms.
Keywords and Links
It is all about keywords and links that make a website SEO friendly. A basic formula to understand is great content plus quality links are equal to search engine success. The SEO techniques target the search criterion that is based on text, images, and links. These are targeted based on web preferences. SEO methods deal with all the content and design of a website and create aspects that are easily recognizable by the search engines.
The techniques used in SEO may require editing the entire content of the website in order to make relevant keywords part of the content. Keyword implementation is a very important aspect of SEO. These are words or phrases that people search the website through. It is important for websites to have these keywords implemented in the content in order to rank high. The second important aspect is the structure of the website that should be easily navigated by the search engines. The simpler the code the better ranking the website will have.
Another popular method of SEO is the link generation that requires having various links through sources that point to the website. As the search engines find more links the popularity and ranking of the website will increase automatically.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and those techniques of which search engines do not approve (“black hat”). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
Categories of SEO
It is also important to understand that there are two categories of SEO, white hat SEO strategies and Black Hat SEO strategies. The white hat strategies use the natural methods to derive results whereas black hat strategies use various quick and illegitimate techniques that might provide a high ranking to a website but can also cause the site to be blacklisted if caught.
Evolution of SEO
The development in SEO techniques and methods are still evolving as newer ways are being developed to achieve high search engine rankings and generating relevant traffic through appropriate marketing. This is also because the search engines change their algorithms frequently and the SEO techniques need to be updated with them to perform better. SEO is the hype and need of today’s website needs and no site can survive the world of internet without them. It is now becoming mandatory for every business or personal websites that are looking to be popular.