SEO is not about online marketing but has to do a lot with backend development of websites to position them better. The design of the website is now more than just the look and feel but how it is structured is also important. SEO web development calls for looking into the various aspects of design and development that make a website in conformance with SEO standards. Since each search engine operate on their own algorithm for ranking web pages there are some general factors that influence them and must be known for appropriate SEO web development.
Two Aspects of SEO
There are two aspects of SEO, on-site and off-site. On-site SEO calls for how the website is made and how its structure can be portrayed. Off-site SEO deals with things that are not in control of the developer but has to do with aspects of how the website is placed on the web. Based on this on-site SEO is what needs to be focused by designers and developers for successful SEO web development.
Practicing Good with Tags and Codes
SEO web development requires taking advantage of the tools that are available for development. Everything from web page filters, HTML tags, CSS validator and coding is important for SEO web development. These help in making the website unique and special. It is important that the coding that is used for website development is easily readable by the search engine. Good practices for SEO calls for using the clean code method of implementation that uses standard and easy going tags.
Making the Site Accessible
It is also important for SEO web development that the site is accessible to all kinds of users. Different people use different browsers the website should not be blinded by some unrecognizable tags that will also make the search engine un-index it.
The slower your sites load, the more visitors and revenue you’ll lose out on. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.
Using Images Appropriately
Images are important to work with in SEO web development. The images use the ALT tag appropriately for describing it. This makes use of the relevant keywords that are effective for the website and also helps the search engine pick it up quickly. Usage of irrelevant keywords in this case will only push the ranking down.
Going for Optimization
SEO web development is mainly about optimizing the website in terms of content and description. The content is good enough to make appropriate use of the relevant keywords and the URL are described well to be picked up by search engines. It is important in this case to analyze how the ranking drops when the optimization techniques makes use of keywords more than a certain number.
Making Navigation Easy
The last thing that is important in SEO web development is the navigation of the website. The sitemaps can help in this regard. The better the navigational structure of the website the easier it will be for the search engines to crawl. Site maps help in the crawling but it is important that they are used only when the website is large.
