How to Use Content Marketing to Grow Your Business
Introduction If you're looking for a way to grow your business, content marketing is a great place to start. Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing is often used in conjunction with other marketing tactics, such as search engine optimization (SEO) and social media marketing. When used together, these tactics can have a powerful impact on your ability to attract website visitors, convert leads into customers, and close sales. Not sure where to
Unsplash is being acquired by Getty Images
I’m excited to share Unsplash is being acquired by Getty Images today. The reason I’m excited about this acquisition is because it’s not goodbye, it’s about acceleration. This is not one of those tech acquisitions where the company is bought to be shut down. Unsplash will continue to operate as a standalone brand and division of Getty Images. The entire Unsplash team will be staying and building Unsplash in the direction we have been. The main difference now is we have access to the resources and experience of Getty Images to help accelerate our plans to create the world’s most useful visual
Good, Fast, Cheap
When it comes to creating or managing a project such as designing a logo, building a website, or even maintaining a website, you’ve probably heard of the concept of “Good, fast or cheap. Pick two.”This concept was said to be introduced in the early 1950s, but now is widely used and known universally by a few different names – it’s known as the Project Management Triangle, Triple Constraint, or Iron Triangle.Let's take a deeper dive into how this applies to your task, business, or any activity for that matter? For a simpler reading, we'll refer to any activity as a
A Few Things to Consider in Website Design
You have got all the aspects set for your business. The marketing and business plans are ready to be executed. You have everything under control and ready to be executed. It is time to get your website up and running. But how should it look and who is going to design its layout?Website layout and design is an important factor that most individuals tend to come up with poorly. The first impression that users or visitors get when they visit a website is important in determining the success and visual appeal. Putting a focus on the aesthetics of the website
PPC Experts
Pay Per Click Advertising Services Why use PPC advertising? Simply put, pay per click advertising is the fastest way to get your company's name, products, and/or services on the first page of Google, Yahoo! or Bing.PPC can get you results within hours as compared to organic SEO.It's also the easiest way to gain more exposure to your products and/or services. Pay-per-click ads also offers the most flexibility in terms of budget constraints, pay as little or as much as you can afford. How Does Pay Per Click Advertising Work? With search engines, advertisers typically bid on keywords or key phrases relevant to their target market. PPC "display" advertisements, also known
How Website Monitoring Saved an Online Auto Parts Retailer
Customers complaining about site outages and slow site response times. A hosting company claiming that the problems had been resolved. Customers remaining dissatisfied.
6 Stupid Things Managers Do To Kill Morale
It’s pretty incredible how often you hear managers complaining about their best employees leaving, and they really do have something to complain about—few things are as costly and disruptive as good people walking out the door. But managers tend to blame their turnover problems on everything under the sun while ignoring the crux of the matter: people don’t leave jobs; they leave managers. Bad management does not discriminate based on salary or job title. A Fortune 500 executive team can experience more dissatisfaction and turnover than the baristas at a local coffee shop. The more demanding your job is and the less
How to Fix Google My Business Listing?
So you just Googled your business name and found out that it’s listed as “temporarily closed” or “permanently closed“. You may be wondering, why did this happen? There are several answers, however, the most frequent answer is most likely you’ve moved your location. Many business owners have asked us why their business listing is showing up as “Permanently Closed” in the search results on Google. This usually occurs when the business moved or relocated. Unfortunately, Google will display the business listing with a large red “Permanently closed” label instead of seeing the new location’s address.
How can you get high ranking organic SEO results?
ORGANIC SEO One of the most effective ways to increase your website traffic is through organic search engine optimization (SEO) ranking. With Organic SEO Ranking, you are effectively: Increase your brand's awareness, credibility and visibility.Reach customers directly who are searching for your specific optimized keywords or phrases.Expand your reach into new markets and segments.Increase your ROI with your new SEO high ranking position INTELLIPLANS SEO Experts will work on the following crucial areas of your website to increase your SEO effectiveness: Keyword or Phrase Analysis Keyword or key phrases ranking analysis to measure past, present and future competition.Specific research into what consumers are searching for in order to