When making websites SEO friendly it does not mean just to optimize the content and tags to make it easily indexed by the popular search engines but certain types of SEO marketing services also need to be incorporated in order to be successful. The SEO marketing services look for major components that develop website traffic and sales conversions along with the search engine ranking.

Beginning with SEO

The keyword and content optimization is surely a major aspect of SEO implementation and these are now combined with unique marketing strategies that must be aligned with the goals and objectives of the website. Services like link building, article writing, social media marketing, blog and forum postings, and reputation management are just a few popular SEO marketing services to name.

SEO Marketing is all about building Links

Most of the SEO marketing services revolve around building links to the website or the backlinking strategy i.e creating links that point to the website. There are many ways to achieve it. A popular way is directory submission and article submission which consist of articles about certain keywords that are important to the website. This is useful for search engine ranking as the more links the search engines find of the website the better rankings it provide.

SEO Marketing with Social Networking

Social media presence is now dominating time and is getting crucial for websites to adhere to it. This is now one of the most popular SEO marketing services that companies provide. Because social networking sites have millions of user accounts and the information is seamless it is very helpful in the technique of backlinking websites. The website gets to have another page in social area and a link that points to the original site. It’s an automatic way of getting noticed since the links are shared by friends and fans.

PPC and Postings

Another of the popular SEO marketing services is the PPC (pay per click) management to attract good traffic that results in conversion. This requires participating in Adwords campaigns with an optimal set of keywords that ensures maximum ROI for the website. Press releases, blogs and forum creations also help in achieving the purpose of creating awareness and sales for the website. This works well with the reputation management since much of the negativity is eliminated through positive postings about the products and services of a website. It also helps in high rankings in the search engine results page.

The Ever Changing Trends

The techniques that most search engines use are changing frequently to rank a particular website. Therefore it is important that the SEO marketing services are acquired according to the effectiveness and conformance of the search engine algorithms. The first thing to understand in this case is that no website is the same and each has different purposes and targeted audiences. The SEO marketing services that are acquired should place the website in its correct position rather than invite irrelevant traffic to the website. That is why it is important to choose the right SEO marketing service that the website needs.

“If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.” — Matt Cutts

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator’s goals.

Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.

A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate.

In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public, which revealed a shift in their focus towards “usefulness” and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016 where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device. Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and the uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website’s search engine ranking, possibly resulting in a serious loss of traffic. According to Google’s CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic. In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.